Why choosing one market over another?
Why a particular preference of a state, district or a city?
We consider demography, customer preferences, local market competitions and lots of other factors before taking this call.
It demands brief or detailed market research before deciding on new market locations.

The concept of 'desa' in 'desa-kala-patra' or 'sthans' for that matter in 'sthans-kala-patra' in the Indian astrological system are significant putting into the perspective based on what factors can be controlled while helping them make the best decision to meet goals that work in harmony with these elements.

Here 'desa' or 'sthana' refers to place or location and it's importance is hugely significant.

Similarly, 'kala' refers to the significance of time to launch the business in the new market, as time is very critical especially in the education business.

Similarly, 'patra' refers to the target audience who we've been considering for our B2C or B2B marketing. Creative the target audience profile shall be very critical as our rest of the strategies and the communication design shall be based on it.

Crafting a win-win partnership model

This is very critical to a success of any partnership model or a business model. With our long experience in the education space and having handled many complex situations and adversities in the past, we have developed this proficiency.

Before we start creating any model, we fundamentally have answers to

1. Why did you partner with them, or they partner with you?

2. See commonality and the shared vision.

3. Treat the relationship as long-term, and not just as one deal.

4. Handling contingencies

Drafting a licensing agreement

Though it's a legal document and the scope is beyond our professional
expertise, we have sufficient experience in executing such agreements and can
contribute with our knowledge towards making of a draft
that's highly realistic and efficacious.
They are in-fact more proven based on our tried & tested knowledge.
However, we seek support of our legal advisors in the creation of this document.

Having been operating in the education & learning space for so many years, we've mastered the art of Business Format Franchising.

All we need are:

1.  A niche service: The world is already crowded with one-stop shop and all-in-one stores. Having something distinctive becomes an advantage.

2.  Widespread demand: Your education programs or services must b very popular and a lot of people to want it.

3.  Simple & effective systems: Transferability of process is the key to this format.

4.  Vision & plan: Big-picture thinking is critical to understanding what is possible in the present and in the future.